- Wondering if geo-tagging on Twitter will work now I have changed some settings? #
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Lecturer in Politics, University of East Anglia
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We don’t really appreciate technology stacks (i.e. the infrastructure that facilitates the things we want to do) unless it goes wrong. If you don’t think about underlying structure, you can’t think about questions of supply. Can the failure of services create forms of exclusion?
A key argument to have is to explain why people would want to be included?
How do we model people’s behaviour? The level of detail we choose determines who is visible. KPMG has come up with a typology of digital behaviour. In all they have 7 types. Is that enough?
These challenges are interdisciplinary and evolving. We want to use data that people are happy for us to know about.
In 2007, it was said that supermarkets knew more about society than sociologists, so what would Google know?
Discussant (Sarah Hunter, Google)
There are distinct roles for the private and public sector, and locally and nationally. One answer is to see information as a public good, and the government should protect the “good things”. Yet in the internet world, that might not be the case, think, for example of China. Broadcasting is a controlled set of information. The internet is different. In the UK, the digital inclusion debate has been about pipes and not take up. There is a very limited understand of who these consumers are.
In response, Google has been working in sub-Saharan Africa to put up satellites. This seems like the best way, as opposed to ground links. Also good for the company, provided they take a long term view. But public policy needs a more complete answer.
Privacy is a hugely complex issue. There has not been enough debate on this in the UK. How do we make citizens aware of the issues. State-involvement is a blunt instrument.
Discussion
Section 1: What are parties doing online
Parties move from brochureware to “hub and spokes” model. Since mid-1990s, most parties have moved to having some kind of web-presence. Sites have evolved greatly over this time. Parties also have profiles on FB, other locations.
Therefore we have a three pronged approach:
Data suggests that internet use is increasing. Compare 2004 and 2008 US election (citing data from Pew). Parties will now lose by not having a web presence. There is data – with a lot of controls – that proves Australian and Irish politicians have gained by 2-3 per cent by having a web presence.
More recent studies have found that the internet has engaged more young people in politics.
Can be seen as a positive for parties, but can also be seen as a problem within our party-centric system – they will lose control.
There are two arguments about how it will impact the party system: revolutionary change vs. normalisation.
Section 2: How could Google-based data help?
Google could help with the opening up of parties. The Conservatives are using Google moderator. Tools like Google search tools have levelled the playing field a lot. You don’t need the URL to find a party.
Most important impact may be in linking electorate to politics. Searching increases a citizen’s sense of political identity.
Could be hugely helpful in gathering data, especially when coupled surveys and experimental data.
Discussant
Response
There is certainly a flip side to growing use of e-campaigning. Who is left out?
Norris and Curtiss argue that members access information online, then spread it further, as they might be opinion leaders.
Group discussion
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Today, Ben O’Loughlin of Royal Holloway College, University of London and I publish our working paper dealing with the use of Twitter during the episode of BBC Question Time broadcast on 22nd October 2009, which featured BNP leader Nick Griffin.
In this preliminary piece we start to analyse a dataset of more than 40,000 tweets related to the broadcast. We theorise that the interaction of a major broadcast events and new media technologies is creating a proportion of the audience who amount to a Viewertariat – commenting, analysing, and discussing what they are watching in real time.
The full paper can be downloaded here, while the press release is here:
In their study Nick Anstead from the University of East Anglia and Ben O’Loughlin of Royal Holloway, University of London, argue that the boundaries between traditional broadcasting and new media are becoming blurred as more and more viewers use Twitter and other social media to comment in public on what they are watching. This is resulting in what the authors term the new ‘Viewertariat’ – a group that responds and gives meaning to events on screen, offering real-time feedback.
The researchers examined viewers’ reactions on Twitter to British National Party leader Nick Griffin’s controversial appearance on Question Time, the flagship BBC debate show. They found that as the episode was being broadcast, viewers were searching the internet for incriminating photos of Mr Griffin and feeding them into the real-time debate about how he was faring. They also found that fellow panellist Bonnie Greer, the playwright and critic, was the audiences’ favourite. A surge of ‘tweets’ – messages of up to 140 characters – occurred when she criticised the historical grounding for BNP policies and when an audience member addressed Griffin as “Dick Griffin”.
Dr Anstead and Dr O’Loughlin’s study, ‘The Emerging Viewertariat: Explaining Twitter Responses to Nick Griffin’s Appearance on BBC Question Time’ , takes the first steps to understanding how viewers of political programmes such as Question Time use technology to comment on broadcasts in real time. With televised debates between the main party leaders to take place in the run-up to the General Election, they believe the emerging Viewertariat raises important questions about how democracy works and public opinion is formed. For example, will public opinion become more divided because people see views they do not agree with, or will it converge as new authorities and viral content come to represent the new received wisdom?
Dr Anstead, lecturer in politics in the School of Political, Social and International Studies at UEA, said: “Nick Griffin’s appearance on Question Time was a significant event because it pointed towards a new way of watching major broadcast events. These forms of real-time participation in political events present an extraordinary opportunity to explore individuals’ political relations, understandings and motivations.
“There is the potential for viewers who aren’t part of the studio audience to participate in these televised political events, though broadcasters must be wary of the usual token gestures where they say “email us your opinion” just to fill time. This will force broadcasters to think about what meaningful participation would look like.”
The authors analysed 43,730 tweets posted before, during, and after the episode of Question Time, which was broadcast from 10.35pm to 11.40pm on October 22 last year. It was the first time a representative of the far right, in the form of MEP Griffin, had been invited to sit on the panel and his appearance drew some eight million viewers, more than three times its normal share.
The study points to a more profound shift in how media organisations and political parties understand their audiences. Instead of surveys and vox pops after a programme or speech is over, the researchers suggest real-time feedback could allow editors or politicians to adapt their messages as they are going out.
They also point to ways in which viewers can influence each other. Instead of sitting at home talking about what they’re watching with friends or family, they can see how the population as a whole is reacting.
Dr O’Loughlin, co-director of the New Political Communication Unit at Royal Holloway, added: “Obviously only a small cross-section of the population use Twitter or blog themselves, but the numbers are still significant and growing. There were over 50,000 live comments on Griffin’s appearance on Question Time. We expect more for the upcoming election debates.”
The most prolific individual tweeted 84 times during the Question Time episode studied. The most vocal 20pc of commentators produced more than half the tweets related to the programme, with seven tweets each. The average number of tweets per minute for the scheduled duration of the broadcast was 673.
The highest number of tweets, 1257, occurred at 23.20, just after Bonnie Greer made comments about BNP policies and Griffin’s academic qualifications. There was also a rise in the number of very positive terms used, in relation to both Greer’s comments and Griffin’s discomfort at them, as well as what is claimed to be his lacklustre performance. The quietest minute happened at 22.36, when only 201 tweets were posted. After the end of the programme the tweets declined, dropping down to under a hundred per minute less than an hour after the broadcast.
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