A great little quote on Techcrunch which indicates why the iPhone has changed our idea of the mobile phone. The key thing is that we are personalising our devices in a way that was unimaginable just a year ago. Phones are no longer just phones or even hardware – they are hardware / software / internet combination devices, and that really does change everything.
Think about that for a second: One billion apps downloaded. There are currently 37 million iPhones and iPod touches combined. Certainly, there have been a lot less than that over various stages in the last nine months, but just take that 37 million number. That means that every single one of those devices has had an average of 27 apps downloaded to it. 27 apps — that do everything from games to music to movie times to fetching me a taxi.